I have a wide mixture of clients – families, events, corporate clients and magazines, some of which I can share the work of; some of which I can't, for various reasons. You know the times you see me post are when I have some downtime – which any working parent will attest is few and far between with two little ones as well.
But, in a day and age where people expect lives to be lived on social media (if you do it, share it) and the right to privacy is a distant memory – I admit I fight against social media. Not furiously posting on social media hurts my marketing efforts, I know, but I'd rather have clients' confidence that just because I create their photographs I'm not going to plaster them all over the internet without their control for shameless self-promotion. My business is based on word of mouth and my reputation, and my clients' experience, are far more important than a few social media likes and shares. But there are three other big reasons why you won't see my work much on social media...
1. I produce content for Digital SLR Photography magazine and other editorials regularly. (You can find the mags on most shelves of Tesco, Waitrose, WH Smiths and Sainsbury's). I write editorials and tutorials – everything from flash portraits and natural-light portraits to food still-life and macro photography. If I posted what I did everyday you may get confused at to what I specialise in and what I offer my families – and that's portraits..
2. THE MOST IMPORTANT reason for me. I photograph a lot of children – and their safety and privacy are paramount.
I only post pictures on social media when parents have allowed me to and more and more parents prefer I didn't. I'm creating their private family photographs and they understandably want to keep them private and their distribution within their control and mine. Other parents don't mind sharing their children's pictures online, but whatever the client's preference I respect that even if it hinders my visual marketing.
Last year, for instance, I photographed a little girl's christening – she was adopted and therefore had to stay anonymous. When her mum said to me that other photographers wouldn't shoot their cambridgeshire-based family photography session because they couldn't share the images on social media – I was gobsmacked! Catering to clients' special requests is always part of my service and I gladly photographed their beautiful family, and then subsequent Christening.
My clients can purchase their digitals and share them as they see fit (hopefully remembering to tag @Carolineannphotographyuk in the process), let me share low-res versions online for them to share, or simply show their images off bound in a beautiful album or image box.
3. DID YOU KNOW FACEBOOK AND INSTAGRAM CAN LICENCE YOUR IMAGES? Whilst it's unlikely to happen I like to keep tabs on the images I create. When we upload images to use on Facebook and Instagram we give these platforms a non-exclusive, fully paid and royalty-free transferable, sub-licence to use the content. This means that Instagram can license images from the site to others – including other Instagram users who can ‘regram’ images (repost photos) from accounts that they follow without infringing copyright.
It's become the 'norm' for people to think if you're quiet on social media you're clearly not doing anything interesting, but that's simply not true. You'll probably find those who aren't posting are actually too busy doing fantastic things to be posting on social media...at least I think so. And if anyone wants to see more of a range of my portfolio that's not online – all they need to do is ask (pick up the phone or drop me an email and we can arrange a face-to-face meet-up over coffee, or something stronger).
Look forward to hearing from you,
All the best,